Turn Empty Seats into Revenue & Improve STH Retention
We buy back your season ticket holders' unused tickets instantly — so they renew, seats fill, and you capture per-cap revenue on every recovered seat. Zero risk. Zero cost.
⚡ Instant
Offers in Seconds
Minutes
Cash in Minutes, Not Days
$0
Zero Cost to Start
Every Empty Seat Costs YOU — Not Just the Fan
When a season ticket holder can't make a game, most just eat the ticket. They don't list it. They don't sell it. The seat sits empty. Over time, that frustration compounds — and they don't renew.
$32
Average F&B spend per fan, per game — every empty seat is $32 in concessions you'll never see
Source: Simplot Foods
~30%
Of season ticket holders don't renew year-over-year — and unrecouped value on unused tickets is the #1 driver
Source: SBJ / ALSD STH retention research
1 in 5
Season tickets go completely unused each season — fans eat the cost, the seat sits empty, and the team loses every per-cap dollar
Source: SeatGeek / industry STH usage data
That empty seat costs your organization in three ways: lost ancillary revenue, worse atmosphere for fans who showed up, and one fewer data point on who's actually in the building.
Turn "I Can't Go" Into a Win for Everyone
We give your ticket holders an instant cash offer for any game they can't attend. No listing. No waiting. Cash in minutes. The ticket gets into the hands of a new fan who spends on concessions and merch.
Step 1
Fan Gets Instant Offer
STH enters ticket details, gets a guaranteed cash offer in seconds.
Step 2
Fan Gets Paid Instantly
Accepts the offer, receives cash via PayPal or Venmo in minutes.
Step 3
Seat Gets Filled
WBT distributes the ticket to a new fan, the new fan occupies the seat, spends on F&B, and enters the team CRM.
Retain Season Ticket Holders. Fill Empty Seats. Build Your Fan Pipeline.
Reduce STH Churn
Give holders a built-in buyback option so unused tickets never feel like wasted money. The #1 reason holders don't renew is unrecouped value.
Source: SBJ / ALSD season ticket retention research
Fill Seats, Recover Revenue
Every buyback puts a paying fan in the seat. Fans spend an average of $32 on F&B per game at 60–75% margins, plus merch and parking. Empty seats earn nothing.
Acquire New Fans at Zero CAC
Every redistributed ticket is a new CRM lead. Emotionally engaged first-timers spend 30%+ more and convert to future buyers.
Predict Renewals Before It's Too Late
Identify at-risk STHs by sell frequency. Alert reps before churn happens. Real-time demand signals by game and section.
Sample Dashboard Layout
Dashboard
Welcome back to your partnership insights
Buybacks This Month
312
Seats Recovered
1,247
New Fan Leads
891
STH Renewals Registered
218
Buybacks by Game
Volume of completed buybacks per recent matchup
Revenue Recovery
Monthly recovered ticket revenue trend
At-Risk STHs
High-frequency sellers
Recent Activity
Buyback completed
Section 118, Row 4
New fan lead added
Premium STH upgrade
Buyback completed
Upper Deck, Row 12
STH renewal registered
Premium tier renewal
The Cost of Empty Seats
Enter your venue details. We'll calculate the revenue you're leaving on the table.
Empty Seats Per Event
0
Lost F&B Revenue Per Event
$0
Lost F&B Profit Per Event (70% margin)
$0
Annual Revenue Left on the Table
$0
WBT Recovery Estimate (25%)
$0
The Demand Is Real
In Q1 2026, WeBuyTickets.io processed instant ticket buybacks from fans across the NBA, NFL, MLB and more — without a single official team partnership. Those tickets were distributed to new fans, generating incremental venue spending. Imagine what we could do together.
Flexible Partnerships. Zero Risk.
We know every organization is different. That's why we start with a zero-cost, zero-risk pilot — and scale into the model that fits your goals.
Pilot
90-day zero-cost trial. No commitment. See the results before you decide.
Revenue Share
Post-pilot model that scales with volume. Earn a share of every buyback in your market.
White-Label
Embed WBT directly inside your team app. Fully branded as your own. Flagship tier.
Co-Marketing
Low-commitment entry point. Cross-promote to STH base with co-branded campaigns.
Start with a 90-Day Pilot. Zero Cost. Zero Risk.
We'll process buybacks from your STH base for 90 days at zero cost. You see the data, the fan response, and the incremental revenue — then decide how to scale.
We're Not a Marketplace. We're Your STH Retention Tool.
WeBuyTickets is complementary to your existing Ticketmaster, SeatGeek, or AXS agreement. We focus on the fans who would never list on a marketplace.
| Feature | WeBuyTickets | Marketplace Resale | Team Managed Resale |
|---|---|---|---|
| Speed to Cash | Minutes | Days–Weeks | Days |
| Seller Fees | 0% | 10–25% | 5–15% |
| Guaranteed Sale | |||
| Fan Effort | < 2 min | 60+ min | 10–30 min |
| New Fan Data | Partial | ||
| Partner Revenue Share | Yes | None | Self-run |
Frequently Asked Questions
Let's Talk About Your Empty Seats
Book 15 minutes with our team. No hard sell — just a conversation about what's possible.
Calendly Embed
Replace this with your Calendly inline widget.<InlineWidget url="https://calendly.com/your-link" />